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Grow Your Influence

DAre you lending your voice and thought leadership expertise to important conversations impacting your customers and the public?

Today, you can build relationships and be the go-to resource for many different media professionals and influencers.

It begins with the “pitch” or the way you connect and everything you share in-between. What kind of communication gets you noticed with the media and how are you building relationships? It’s your information, angles, and ideas (and credibility) that facilitate the connection. Then it’s your ability to deliver reliability and with flexibility what informs/enlightens/educates, etc., the audience or community the media serves.

Let’s break it down further to your understanding of the 4Cs of news and showing up with more than just your own messaging and talking points. Media, bloggers and influencers also look for go-experts who are tuned into:

  • Current Events: Know the news and how it relates to your area of expertise.

  • Commentary: Communicate on background information or be quoted for their news stories.

  • Controversy: To speak from a contrarian point of view, or to share opinions, even if challenged by other experts.

  • Caring Stories: Bringing the human-interest stories and information beyond your product and services to the public.

Work with Deirdre and her team of PR experts to connect and build better relationships so you can be recognized as the go-to trusted resource and build stronger relationships with the media based on trust and the credibility of your information.

Deirdre’s team will do the media due diligence and work with you to:

  • Evaluate current communication outreach including any news releases, blog posts, social media content and community engagement.

  • Develop your thought leadership and messaging at various communication touchpoints.

  • Assess current media coverage and assemble a targeted contact list of print, online and broadcast radio and TV media outlets.

  • Identify major pitch points and potential angles for media interviews, appearances, expert commentary, bylines, etc.

  • Build a client PR activity plan with a program strategy and specific media opportunities to be pursued.

  • Pinpoint core messaging to share with the media as they relate to specific news and information affecting the public.

  • Develop and distribute a news releases as needed for the mainstream market.

Working with the media for decades, Deirdre’s team has carved deep inroads into different media outlets including:

  • TV Outlets / Affiliate Stations in Targeted Cities:

  • Online / Blogs / Print Media

  • National and Local Radio Shows

  • Audio and Video Podcasts

  • Other Media including Live Streaming Shows and Wikipedia

You can take your thought leadership to a new level. Learn about a targeted approach with a team of skilled PR professionals to gain more exposure and greater trust in the market as you grow your influence across different media channels.

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