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TAKE THE FEEL FIRST APPROACH WITH DEIRDRE BREAKENRIDGE

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I Need to Engage With My Audience

I Need to Engage With My Audience

When you engage with your audience is it a simple connection and transaction or do you interact on a much deeper level? Work with Deirdre to ignite your engagement and build relationships that lead to loyalty, advocacy, and unbreakable bonds.

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I Need to Grow My Influence

I Need to Grow My Influence

Are you sharing your thought leadership through different media channels? What kind of pitches get you noticed with the media? Work with Deirdre and her team of PR publicists to be seen, heard and recognized as the go-to trusted resource with the media.

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I Need Communication Resources

I Need Communication Resources

If you need tools and resources to power up your communication, you’ve come to the right place. You’ll find all of the DIY courses, books, and resources to help you build your strategy and execute your comms program at your own pace.

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I Need a Speaker or Event Host

I Need a Speaker or Event Host

If you need a keynote speaker or event host, Deirdre is an International keynote speaker on the topics of PR, branding, marketing, and social media communications. She’s also hosted numerous events for brands during her 30-year career.

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Experience Media Training with a FEEL Lens

FEEL ignites engagement through all of your channels. From media interviews and social media to speaking engagements and company meetings, FEEL is the stepping-stone to become a trusted leader. You lead the conversation with your mind, and your heart as you grow your influence

Improve Your Communication Today

Latest Blog Posts

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Three Tips to Building Your Ethical Marketing Foundation

The road to ethics and values is ongoing. You don’t stop shaping your values or reflecting on your ethical conduct as you develop personally and professionally throughout your career experience. Ethics and values go where you go; down every road and they’re with you at every crossroad. At the same time, as you travel this road, you my be challenged with different situations that you haven’t experienced earlier in your career and scenarios that you didn’t learn about in school.

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“Grandpa Don’t Worry” Children’s Book Furthers the Mission to Explore Feelings & Values

“Why did you pivot to add children’s books to your list of published works? It seems as if they’re on opposite ends of the spectrum,” asked a new acquaintance on LinkedIn. “Yes, I can see why it appears as if business books and children’s books are on ‘opposite ends’. However, whether it’s the business books I write and the consulting and training I’m doing, or it’s the children’s books and the interviews I’m giving on parents and bonding with children, they all stem from a place of FEEL.

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How Different Generations Face Fears [FEEL First eBook Part I]

It’s here! I’m launching the first ebook in a four-part series, all based on the data and analysis of the results from the FEEL First Test online.

Here’s the “Why” Behind the FEEL Test … The FEEL First Test is part of an ongoing passion project and research experiment. When my stepdaughter, Noelle, who was a Millennial, passed away in September of 2018, I wanted to know what Millennials were thinking and feeling.

PR Planning Blog Post Johna Burke

Measurement & Evaluation of Communication: Q&A With Johna Burke, GMD, AMEC

Even after 30+ years in the PR industry, measurement is still a tough subject for many PR people. The questions asked years ago when I was first starting out are still surfacing today. 

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Book Announcement: Answers For Ethical Marketers Published as a Guide to Good Business Communication

When I started my public relations and marketing career journey, I thought ethics and values always entered the equation. Every professional, journalist, and media outlet practiced ethical conduct. Naive, I know!
 

Testimonials

Michelle Enriquez

Michelle Enriquez

Corporate Mindfulness Strategist
“The methods and techniques taught in the [Media Training with a FEEL Lens] course are so versatile that they can be applied to any situation, whether on a social media, podcast, or television interview. Not only did I learn how to get noticed by different media channels, but I also learned how to manage myself during interviews — mind and body. I enjoyed the holistic approach to handling media interactions and believe that every professional and leader planning to be in front of a camera should take this media training with a FEEL lens.”
 
Thank you for this media training, Deirdre — you did a phenomenal job!
Richard

Richard Bistrong

CEO, FRONT-LINE ANTI-BRIBERY LLC

“I have had the opportunity to work with Deirdre Breakenridge through her firm, Pure Performance Communications, over the past four years. My initial exposure to Deirdre’s perspective was reading her book Putting the Public Back in Public Relations, which I found so inspiring, that I engaged her through Pure Performance. The leadership that Deidre provided me in terms of reputation rebuilding and rebranding remains foundational to my current practice and continues to be a pillar of my success. Deirdre is a pleasure to work with, well organized, and extremely sensitive and mindful of deadlines, as well as breaking down long term versus short term goals.”

Gustaaf

Gustaaf Vocking

FOUNDER, POWER2IMPROVE, COACH, TRAINER & SPEAKER

“Deirdre is so much more than that the world-famous modern PR lady who writes books you just have to read. I keep finding myself standing on her shoulders when I talk on the subjects of PR, Marketing Communications and customer dialogue. She shares her knowledge and experience so as to better the world. And, to top it all of, she is a wonderful sparkling woman that is a role model for any modern times girl or woman.”

Gale

Gail Nelson

CMO, B2B Marketing expert

“I have had the pleasure of working with Deirdre Breakenridge through her firm, Pure Performance Communications, twice over the past seven years. The first time, she worked on Siegel+Gale’s social media program when I served as its Global CMO. Currently, Deirdre is spearheading efforts to raise the profile of key executives at one of my clients, a global digital advertising firm. She’s always a joy to work with – a smart, connected, kind, and energetic communicator who tells it like it is and focuses on getting results.”