Courses
Influential Communicator
Want to know how to speak in front of any audience?
Want to know how to respond when your media interviews go off-script?
Want to always show up and be perceived as confident, a subject matter expert in your field?
Then this course is for you…
I’m going to give you the tools so you know how to show up and share in front of any audience (online and offline), so you create influence and become an influential communicator.
Marketing Strategy: Competitive Intelligence
By compiling a competitive analysis, you gain insight into your competitors to identify your advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor’s strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.
Marketing Strategy: Relatable Video Content
Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just “nice-to-have”—it’s a key tool in the marketer’s toolkit.
Marketing Strategy: Relatable Video Content covers these topics and more!
Public Relations Foundations
Modern PR demands an integrated, multichannel approach. Learn how to research your audience, build a PR plan, develop the right messaging, use a targeted media mix and measure the impact of your communication programs. At the same time, you’ll understand how to manage relationships with everyone from reporters to influencers and amplify awareness with the aid of internal champions and external brand ambassadors.
Public Relations Foundations covers these topics and more!
The Marketing Ethics
Marketing Ethics starts with defining your company’s ethics and values. It starts with your executives as the role models, and the communication stems from your marketing and PR departments. However, it doesn’t stop there. Marketing ethics should penetrate every level and professional in your company. Learn how to define your marketing ethics, identify the problem areas to avoid unethical behavior, communicate ethics effectively, recognize and reward your employee champions.
The Marketing Ethics course covers these topics and more!
The Go-To-Market Plan
When you launch a new product or enter a new market, it’s crucial to have a reliable roadmap that sets you up for success and the means to track the growth of your program. In this course, you’ll learn how to build and develop a go-to-market (GTM) plan for your next product or service. Your GTM plan helps you create a product strategy that’s tailored to the market and your customer base. You’ll understand how to prepare for better customer service and channel performance, discover the best ways to price and promote your product and measure your impact at launch and beyond.
The Go-To-Market Plan course covers these topics and more!
The Marketing Communications
Today, consumers decide how and when they want to receive information, and companies need to be listening. Marketers must have a robust understanding of how to design and execute a marketing communications plan that resonates with audiences—as well as how to measure the results. Diving int Marketing Communications means you’ll discover how to chart your own marketing roadmap. You’ll learn how to research your marketing communication needs and craft a marketing plan that helps you connect with your audience. You’ll leverage PR, social media, and email marketing strategies as you track your program through a measurement dashboard.
The Marketing Communications course covers these topics and more!
The Handling an Unruly Audience
Learn how to create a better rapport with your audience and handle negative interactions with unruly audience members. Handling your audience means recognizing the personality “signals” of hecklers in advance and what to do when you are interrupted. In this course, you’ll also learn to identify those potential champions who can help you and how you can enlist their support before you ever step foot on stage. Whether you are speaking to a large or small audience, discover the tips for keeping your composure and maintaining focus, from the moment you start speaking to answering difficult questions during Q&A.
The Handling an Unruly Audience course discusses these topics and more!
Create a Culture of Marketing
CMOs have the opportunity to create a vibrant culture of marketing in their organizations. You’ll learn how and why it’s important to audit the existing culture and then create goals, a vision, and a mission to align all groups around your brand. You’ll build a roadmap for employees well beyond the communications function invest in your brand and share with more passion. Creating a marketing culture also means you quickly identify the leaders who can champion the new marketing culture while you measure the impact of marketing culture for your company.
Creating a Marketing Culture Course covers these topics and more!
Media Training
With online media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want and intend it to be is tricky. When you dive into media training you’re learning how to identify the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.