In my last post, I discussed that companies usually engage in social media with their stakeholders in a two ways. The first is through blogger relations and the second is through corporate blogging, which is another area that still has many of our clients asking questions. Hopefully this post will shed some light on what […]
Why would a company or executives be reluctant to blog? For the same reason that the company would be leery about how to control the communication in the blogosphere. This attitude is slowly changing. More and more leaders are realizing that blogging is the best way to humanize a company, show the faces and the […]