PR 2.0: New Media, New Tools, New Audiences
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Purchase PR 2.0 at Barnes & Noble
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PR 2.0 is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. This is a tentative time for communication professionals as they face a rapidly changing environment for their brands. Although traditional channels and methods are still present, audience behavior and interaction online necessitates a new way for brands (both B2B and B2C) to communicate.Traditionally, PR pros communicate through the “Influencers” who provide those valuable third party endorsements. Communication has always been closely controlled and monitored. The nature of the game has changed whether communications professionals like it or not. No longer will the PR professional have to speak through an influencer (i.e., the media). Although we still rely on our influencers, now we can also move forward with a direct to consumer approach through social media tools.PR 2.0 breaks the traditional mold and allows communications professionals to think, react and promote in a whole new way. Today’s audiences are citizen journalists in social communities that are connected across the Internet. PR professionals through PR 2.0 will learn how to use the power of technology, the increased bandwidth and a whole new array of social media resources to join in the marketing conservations that span the Web. |
The New PR Toolkit:
| PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges for anyone using PR to strengthen brands and stakeholder relationships. The New PR Toolkit takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up-to-the-minute case studies and today’s most creative public relations work. From opt-in newsletters to Internet-based brand monitoring tools, Webcasts to self-service press Websites, this is a book that shows professional communicators how to make the most of all the new tools available to them. |
Cyberbranding:
| If you’re a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by — and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn’t merely show you how the rules have changed: it presents a complete framework for branding that works now — and for years to come. In Cyberbranding, crucial questions that marketers have about branding in the 21st century are answered: How do you move your brand online — without compromising the values it already stands for in the “real” world? How can you reengineer your brand in the wake of the Internet revolution — and how can you create a new brand that leverages the full power of the Web? The book draws a series of insightful interviews with leading Internet branding executives. |