http://deirdrebreakenridge.com PR 2.0 Strategies: New Media, New Tools, New Audiences Tue, 22 Jul 2008 17:26:16 +0000 http://backend.userland.com/rss092 en I had a meeting with a client about a week ago and it was refreshing to see a seasoned marketing professional (who’s been in the business for at least 25 years) discuss the importance and relevance of social media. He came to our offices, just after attending a social ... http://deirdrebreakenridge.com/2008/07/blogger-relations/ I recently attended IABC’s International Conference (www.iabc.com) in New York City. Marketwire (www.marketwire.com), a news release distribution company, asked me to do a book signing in their booth. Thom Brodeur, their SVP of Global Strategy and Development interviewed in my book, PR 2.0. As a result, I participated ... http://deirdrebreakenridge.com/2008/06/my-book-signing-with-marketwire-at-iabc/ Lately, I’m finding it especially difficult to keep up with all of the different social networks and applications that are available on the Internet. Having so many options available is both exciting and overwhelming. If you are new to social networking, I can understand how this may deter ... http://deirdrebreakenridge.com/2008/06/where-and-when-to-engage/ Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter fascination. Fortunately, my dependency has gotten worse, and it’s to the point of reliance on a microblog that brings me downright satisfaction. ... http://deirdrebreakenridge.com/2008/06/the-twitter-addiction-part-ii/ From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones. More young college graduates work for PFS Marketwyse approximately six months to a year and then give their resignation. They thank me and my staff for all they ... http://deirdrebreakenridge.com/2008/05/engaging-the-millennials/ The saying, “You can’t teach an old dog a new trick” has been around forever. I still hear it all the time, and I challenge that statement. When it comes to the Internet, I think there are a lot of “old dogs” who are definitely willing to learn ... http://deirdrebreakenridge.com/2008/04/teach-an-old-dog-new-tricks/ One of my first blog posts discussed getting started with social media.  In that blog, I talked about my interview with Phil Gomes of Edelman and how companies are using social news release templates, RSS and blogs to kick-off programs.  However, the more I personally engage in social media and ... http://deirdrebreakenridge.com/2008/04/engagement-from-within/ I realized yesterday, with a brand new hard copy of my book, PR 2.0 New Media, New Tools, New Audiences, in hand that nothing would ever be the same (and really hasn’t been the same in the field of public relations for many years). As a PR professional, ... http://deirdrebreakenridge.com/2008/04/the-evolution-of-pr/