I woke up yesterday thinking about this topic and it’s still on my mind. The other day, my PR team met to brainstorm on media angles for a client that helps large pharmaceutical companies market one-on-one to doctors to increase the prescribing of brand pharmaceutical products. The subject of social responsibility in marketing […]
I work directly with senior level executives on their communications programs. On a telephone conference call with two VPs, I suggested that as a part of their thought leadership program either one or both of them should be social networking (by setting up a blog, commenting on trade magazine blogs, creating a Facebook profile, joining […]
Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready to dive in headfirst to social networking and have your company’s training videos uploaded on YouTube. Maybe your communications team needs to test the waters a little more. Your […]
Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors, media professionals and technology gurus. If I were to place a percentage on the number of people who answered the question in a B2C company, “Why would we want to be social (through social […]
Tier1 Research (T1R) held its annual Hosting Transformation Summit in Las Vegas on September 17 – 19, 2007. I had the pleasure of speaking on a marketing panel with Brian Cross, Senior Vice President from Fleishman-Hillard, St. Louis. Dan Ephraim, Vice President, Business Development at Tier1 moderated the panel. Our session took […]
I had a conversation with Phil Gomes, Vice President at Edelman Public Relations regarding the social media news release (SMR). Phil interviewed for my book and provided me with his insight and Edelman’s perspective on social media. The issue popped up – is a company engaged in social media if it is simply […]
It was worth every minute, sitting in traffic on my way to New York City, just knowing that I was meeting with Jimmy Wales, Founder of Wikipedia. I really didn’t expect to be meeting and/or interviewing him for my book. I had called Wikimedia back in June and thought that I would […]