I work directly with senior level executives on their communications programs. On a telephone conference call with two VPs, I suggested that as a part of their thought leadership program either one or both of them should be social networking (by setting up a blog, commenting on trade magazine blogs, creating a Facebook profile, joining […]
Tier1 Research (T1R) held its annual Hosting Transformation Summit in Las Vegas on September 17 – 19, 2007. I had the pleasure of speaking on a marketing panel with Brian Cross, Senior Vice President from Fleishman-Hillard, St. Louis. Dan Ephraim, Vice President, Business Development at Tier1 moderated the panel. Our session took […]
Why would a company or executives be reluctant to blog? For the same reason that the company would be leery about how to control the communication in the blogosphere. This attitude is slowly changing. More and more leaders are realizing that blogging is the best way to humanize a company, show the faces and the […]