Comments on: Blogger Relations http://deirdrebreakenridge.com/2008/07/blogger-relations/ PR 2.0 Strategies: New Media, New Tools, New Audiences Thu, 20 Nov 2008 08:00:19 +0000 http://wordpress.org/?v=2.2.1 By: brian muys http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-318 brian muys Mon, 11 Aug 2008 13:02:33 +0000 http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-318 Hi Deirdre: We are a bit early-on in the process, but the initial response has been encouraging. Thanks for your encouragement. Hi Deirdre:

We are a bit early-on in the process, but the initial response has been encouraging. Thanks for your encouragement.

]]> By: DBreakenridge http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-316 DBreakenridge Tue, 05 Aug 2008 19:20:33 +0000 http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-316 Hi Brian....Thank you! It sounds like you are working on an awesome campaign. Are the results successful so far (or is it too early to tell)? Are influencers and industry peers interacting with your executives yet? I wish you the best of luck with this program and I hope it is very successful for BT Americas. Hi Brian….Thank you! It sounds like you are working on an awesome campaign. Are the results successful so far (or is it too early to tell)? Are influencers and industry peers interacting with your executives yet?

I wish you the best of luck with this program and I hope it is very successful for BT Americas.

]]> By: brian muys http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-315 brian muys Tue, 05 Aug 2008 18:29:24 +0000 http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-315 Thanks for some great advice for implementing a blogger relations program. We're currently working in this capacity with the head of BT Americas' corporate social responsibility programs, and are doing so in tandem with an executive blogging campaign. Our initial, and ongoing, goal has been to establish thought leadership credibility for this executive with both industry peers and influencers. However, our supporting mandate has been to extend this dialogue to key IT decision-makers among both BT customers and prospects across a broad spectrum of vertical segments. Beyond driving awareness for BT's efforts in the larger realm of green IT, we will ultimately be able to more directly measure our campaign success both through potential lead-generation and in the growth of existing customer relationships. Thanks for some great advice for implementing a blogger relations program. We’re currently working in this capacity with the head of BT Americas’ corporate social responsibility programs, and are doing so in tandem with an executive blogging campaign.

Our initial, and ongoing, goal has been to establish thought leadership credibility for this executive with both industry peers and influencers. However, our supporting mandate has been to extend this dialogue to key IT decision-makers among both BT customers and prospects across a broad spectrum of vertical segments.

Beyond driving awareness for BT’s efforts in the larger realm of green IT, we will ultimately be able to more directly measure our campaign success both through potential lead-generation and in the growth of existing customer relationships.

]]> By: PR 2.0 Strategies : Deirdre Breakenridge » Corporate Blogging http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-311 PR 2.0 Strategies : Deirdre Breakenridge » Corporate Blogging Mon, 04 Aug 2008 13:44:49 +0000 http://deirdrebreakenridge.com/2008/07/blogger-relations/#comment-311 [...] Breakenridge : PR 2.0 Strategies « Blogger Relations Corporate [...] […] Breakenridge : PR 2.0 Strategies « Blogger Relations Corporate […]

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