http://deirdrebreakenridge.com/2008/01/social-responsibility-in-marketing/ PR 2.0 Strategies: New Media, New Tools, New Audiences Thu, 20 Nov 2008 08:51:13 +0000 http://wordpress.org/?v=2.2.1 http://deirdrebreakenridge.com/2008/01/social-responsibility-in-marketing/#comment-204 DBreakenridge Sun, 03 Feb 2008 14:40:22 +0000 http://deirdrebreakenridge.com/2008/01/social-responsibility-in-marketing/#comment-204 Robert, I agree with you. It does come down to a personal level. and we should definitely practice what we preach. I think you provided your client with excellent advice. Robert, I agree with you. It does come down to a personal level. and we should definitely practice what we preach. I think you provided your client with excellent advice.

]]> http://deirdrebreakenridge.com/2008/01/social-responsibility-in-marketing/#comment-202 Robert Weir Sun, 03 Feb 2008 12:28:10 +0000 http://deirdrebreakenridge.com/2008/01/social-responsibility-in-marketing/#comment-202 I think that social responsibility goes beyond what we as marketers do for our business and for our clients. It also goes to personal responsibility. I once worked for a not for profit where the CEOs husband purchased an H3 Hummer. As her advisor, I advised her to never drive the Hummer to work, it sends the wrong message. In order to practice what we preach I believe we need to set a PERSONAL example as well as a business example. I think that social responsibility goes beyond what we as marketers do for our business and for our clients. It also goes to personal responsibility. I once worked for a not for profit where the CEOs husband purchased an H3 Hummer. As her advisor, I advised her to never drive the Hummer to work, it sends the wrong message. In order to practice what we preach I believe we need to set a PERSONAL example as well as a business example.

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